Marketing Strategy

So great you'll be over the moon.

Marketing & Partnership Strategies

We analyze your business and craft the strategies that will benefit you the most.

General Strategy and Planning

A comprehensive plan and actions needed to effectively promote and sell your business's products or services within your market and to your target consumers.

Strategic Partnerships

Analysis and determination of the best organizations to make formal partnerships with for mutually beneficial outcomes.

Advertising and Marketing Campaigns

Analysis and determination of the most effective forms of marketing and advertising to maximize results and remain with in your budget.

Fund Development Campaigns

Analysis and determination of the most effective means to raise funds needed for your business activities.

Go-To-Market Campaigns

Plans utilizing inside and outside resources, to deliver leverage your unique value proposition, deliver products or services to customers, and achieve competitive advantage usually for the first time.

Public Relations

Organize your PR activities and make strategic decisions about the best ways to communicate. This can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness.

Media Planning, Strategy, and Buying

Determine where, when, and how often you'll will run an advertisement in order to maximize engagements and ROI. Resulting in a set of advertising opportunities that target a specific audience and fit in with your marketing budget.

Targeting and Retargeting

Selecting potential customers the your company can sell its products or services to or changing who you have been targeting. Resulting in more effective advertising campaigns, higher ROI, and fitting within your marketing budget.

Visual Strategy

Branding, design, and everything else that's visually associated with your business.

Logo Design

Researching your business, competitors, and industry in order to determine the best logo design aspects. This is done in order to effectively represent your business and create intuitive connections between your products or services with your business in the eyes of your consumers.

Brand Identity and Development

This is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of your business and is directly connected to consumer needs, emotions, and competitive environments.

Graphic Design and Production

This is a integrated planning process that examines the relationships between how design and business may complement one another.

Color Schemes and Psychology

This goes hand-in-hand with brand strategy and graphic design strategy and ties into the psychology of how consumers feel about your business and the colors that represent it.

Corporate Branding and Positioning

Along with brand strategy, positioning is very important. This is when a business chooses one or two important key areas to concentrate on and excels in those areas. An effective positioning strategy considers the strengths and weaknesses of the business, the needs of the customers and market, and the position of competitors.

Photos and Images

Determining the style of photos and images that represent your business's brand identity and effectively convey information and examples to consumers.

Stationery and Collateral Design

The materials that have design aspects that represent your business and the best types and layouts to use in any given situation.

Merchandising

Merchandise that will effectively resinate with your target consumers and will be enjoyed by your customers. This creates free advertising opportunities for your business and personal endorsements and promotions.

Online Strategy

Your online presence is important and should be supported with insightful data driven strategy.

Web Design and Development

A long-term strategic business plan indicating how to create and develop a company's online presence adhering to the business development strategy.

Search Engine Optimization (SEO)

Increasing the quality and quantity of website traffic by increasing the visibility of your website to users of a search engine. This is achieved by evaluating your business, competitors, and industry and determining the best keywords and search phrases to invest in. We also suggest a spending frequency and when to change.

Social Media Presence, Identity, and Management

Evaluating your goals and defining the useful relationships, their value to your business, and setting up a plan to harness them in order to achieve a particular goal or set of goals.

Mobile Web Presence, Design, and Development

This is a way to incorporate mobile devices into your overall business strategy. A good strategy should align with the company's vision, engage users, initiate buying action, distinguish the brand from competitors, and should fall within your budget.

Content Development, Management, and Marketing

This is the process for collection, delivery, retrieval, governance, and overall management of information in any format. Then developing a plan to leverage this content on any given platform to cultivate consumer followings and ultimately drive purchasing conversions.

Digital Marketing Campaign Development and Management

This is the evaluation and determination of the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular product or service and even a business as a whole.

Services Menu

Everything your business needs in one place.

Contact Us

To learn more or request a quote send us an email or give us a call.

(330) 515-1683
kyle@moonlightnstuff.com


You can also use the contact form below.

Get In Touch With Me

Tell us about what you or your business needs and lets get the conversation started. You can also request a quote.

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